Illustrative sample — not a real business

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A fully rendered white-label report built with illustrative data — the same layout, sections, and scoring you put your logo on and resell. Numbers and names below are invented for demo purposes only.

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AI Visibility Report
Apex Plumbing & Heating
apexplumbing.com · Emergency plumber · Austin, TX
Prepared by
NorthPeak Digital
your logo here
0/ 100
Needs Work
AI Visibility Score

Recommended in 2 of 6 buyer questions Austin homeowners ask AI — without ever naming you.

AI knows your name when asked directly — the gap is discovery, not reputation.

Google Gemini + live SearchAustin, TXEach question run 3×Snapshot 12 Oct 2026
02 — What AI actually said

A competitor got the recommendation. You weren't named.

Buyer asked
"best emergency plumber in Austin open now"
Google Gemini

03 — The citation gap

One rival is being recommended far more than you.

Lone Star Plumbing Co. 5 of 6
Apex Plumbing & Heating YOU2 of 6
2.5×Lone Star Plumbing Co. is recommended to Austin homeowners more often than you.

Competitor identified from the AI's own cited sources in this illustrative example. Directories like Yelp and Angi are excluded.

Can AI read you?68/100
Does AI recommend you?33/100
When asked about you by name, AI recommended Apex in 3 of 3 runs. AI knows you exist — the gap is discovery, not reputation.

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04 — The test

Six buyer questions. None of them name you.

We tested how buyers in Austin actually ask AI about emergency plumbers — on Google Gemini, each question run 3×. None of these questions name the business.

"best emergency plumber in Austin open now"
Discovery2 of 3 runs
"who is the most recommended plumber in Austin for a burst pipe"
Discovery0 of 3 runs
"average cost to fix a burst pipe in Austin"
Pricing0 of 3 runs
3 more buyer questions in the full report
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Branded check"tell me about Apex Plumbing" → recommended in 3 of 3 runs3 of 3

Snapshot taken 12 Oct 2026 on Google Gemini. AI answers vary run-to-run; results are averaged across 3 runs.

05 — Can AI read your site?

Eight checks anyone can verify in ten seconds.

Structured Data (Schema)
Detected: LocalBusiness. Missing Service & FAQPage schema.
Needs Work
Page Title
Present and descriptive.
Pass
Meta Description
Present, within recommended length.
Pass
Primary Service Clarity (H1)
Found 3 <h1> tags — AI can't tell your primary service.
Fail
Semantic HTML
Header, nav, and main landmarks detected.
Pass
FAQ / Q&A Content
No FAQPage schema detected.
Fail
AI Guidebook (llms.txt)
apexplumbing.com/llms.txt → 404.
Fail
AI Crawler Access
robots.txt: GPTBot, ClaudeBot, Google-Extended allowed.
Pass

Every row above is something you can verify yourself in about ten seconds.

06 — Hidden friction

The foundation has a few cracks, too.

Mobile Load Time (LCP)
4.2sec
Accessibility for AI Parsing
78/100
Broken Links
Homepage sample checked, not a full crawl.
3 of 25
AI Context Depth
~310 words/page; AI prefers 600–800+.
Needs Work
07 — The rescue plan

Three steps. The first one is free.

01
Diagnosis call

A 30-minute walkthrough of these findings and what each missed AI answer is costing you.

02
AI optimization fix

Service + FAQPage schema, a published llms.txt, and emergency Q&A content built for retrieval.

03
Monitor the trend

Monthly re-test of these same 6 questions, so you watch your AI Visibility Score climb.

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